Personally, I have a difficult time seeing how these will sell, especially if the company is focusing on literary classics right away. Who does this company think the "new, wider" audience is going to be if these adaptations are "played" on video game consoles instead of DVD players or personal computers? It's not too hard to think that teenagers would be the one to pick up this format, although I again point at the book selection as questionable. I think it is a great way to make difficult content much more accessible-- "playing through" Crime and Punishment just sounds like a paradox to me, as there usually isn't anything fun about reading through it. But if a student can play this on his or her own, or if a teacher utilizes this digital adaptation in the classroom to assist in reading through the book, it has potential to serve as a great educational tool in literacy.
However, if TernTV really wanted the new audience to play these adaptations for enjoyment purposes, why not go for the titles that most video game players (aka adolescents, children, young adults) enjoy most? Why not start with Harry Potter, Twilight, and other popular young adult novels to get them interested right away? I think these books that are not as recognized as academic works could eventually lead to the more serious adolescent titles. I have an image in my head of just how amazing a digital adaptation of the book Speak could be, with players exploring Melinda's closet space in the school, studying her art project as it is made, and seeing and hearing the various high school Clans for themselves. I feel like her voice would not be lost in this medium, unlike the Lifetime movie version which just did not translate well at all. Am I alone in thinking that this has potential, but the company is a little misguided in their approach?
I like the idea of Speak as an exploration. I think video games would offer another way into a book like that--and I agree with your skepticism about the classics...Although I think I might have felt more sympathy for the protagonists in those novels if I could have experienced their "world" for myself. Have you seen the accompanying website for 13 Reasons Why--this is a young adult book where tapes play a role in the story and can be explored online as the students read.
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